Rough Guide 2026
Skip the crowds – discover Europe's best-kept secrets.
Ditch the tourist traps and discover 50 underrated places that offer all the charm, culture and beauty – without the overwhelm. Unfiltered, insightful and beautifully curated – this is travel reimagined.
50 bold travel swaps – revealing where's overdone and where to go instead
Honest insights that cut through the hype to spotlight hidden gems – as well as new ways to explore Europe's hotspots
Original Rough Guides recommendations, rooted in cultural depth and local character
Striking photography that captures the real Europe – not filtered fantasy
Perfect for: Curious travellers, weekend explorers and anyone craving authentic adventures
Whether you're planning a coastal escape, a weekend getaway or looking to shake up your travel mindset, The Most Underrated Places in Europe helps you skip the obvious destinations and embrace unforgettable adventures.
